Using display advertising can really increase your
overall response, therefore increasing your overall bottom
line. While these kinds of ads can be quite pricey, they
will create a much faster flood of traffic to your website.
Display ads come in four common sizes.
Size #1 – Eighth Of A Page (4 Inches X 5 Inches)
Size #2 – Quarter Of A Page (6 Inches X 8 Inches)
Size #3 – Half Of A Page (10.25 Inches X 8 Inches)
Size #4 – Full Page (10.25 Inches X 15 Inches)
You can find ads in smaller and different odd sizes but
these aren’t usually sold by the newspaper. They are sold by
resellers.
What a reseller does is buy one of the regular size blocks
from a newspaper or a few of them and then breaks the ad
space up into smaller various sizes to sell to people. The
person obviously makes a profit doing this since they are
booking a larger, more expensive ad but it could be just
what you are looking for because you can pick up a display
ad smaller than an eighth of a page and save more money when
starting out.
Here’s one that I recommend that buys large space ads in USA
Today and then breaks it up into affordable smaller display
ads:
http://www.wolfenterprises.net
Wolf Enterprises has been around for a long time. I have
personally used them for display ad design for over 10 years
and they provide punctual, quality service.
The final decision as to what size and type of ad you are
going to want to purchase really depends on your financial
situation. I firmly recommend that you start with the
smallest display ad you can find to test the waters even if
you can afford a larger ad so you can test the waters and
build your way up to the larger ads.
Making the jump to display advertisements is of course
something you only want to do after you have used small ads
and had success driving traffic to your website with your
small, classified ads first.
This will assure that you slowly work your way into display
advertising a little at a time and don’t loose your wallet
in the process of trying it out. The good thing about
getting a very small and less expensive display ad is that
if it fails, you can most likely still afford to try again
until you get the hang of it.
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